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After a 30-year career as a corporate marketing copywriter and content strategist, Susan decided to pursue her dream of helping women find more joy in life. Assuming there was NO WAY the proven tactics she used for her B2B clients would work in the personal development market, she tossed her expertise out the window. No surprise, she saw ZERO results. After losing more than $80,000, she attended a digital marketing conference where the light bulb went on and she realized her BIG mistake. By going back to the tactics she had successfully used to help multi-million dollar companies (and her husband’s massage clinic) consistently grow, she began to see results—higher email open rates, more engagement, and sales! Now she spends her days between creating content strategies and copy for a range of companies (including some cool yoga studios) and teaching her students how to replicate the same success. Her mission is to help entrepreneurs find joy in their content marketing, getting more results without investing outrageous sums of money or spending more time creating content.
Susan is the creator of the Kicka$$ Content Planner, a quarterly guide to creating content that gets results. You can find her on Facebook at @susanrosewriter and LinkedIn @susanrose001